Eitan Grunwald

 

 

 

Case Studies

DESIGN COMPANY

The company grew rapidly during the first two years, but in the third year, sales were flat.

The Problem

The business had acquired its early customers through personal contacts but these were now used up.  The owner was very good at networking to generate new business; however, as the number and complexity of jobs increased, he was forced to spend more time supervising staff and operations, with less time for marketing.

The Solution

Free up the owner to do more networking by developing a supervisor to take over project management.

Implementation

I designed the job description, helped select someone for the position, trained them for their new role as supervisor and project manager, set up systems for better coordination and communications, and provided ongoing assistance to monitor and address performance issues.

Results

Revenues grew once again as the owner, freed from daily operational details, was able to concentrate on marketing.

 

NONPROFIT ORGANIZATION

Membership was growing, but the organization’s infrastructure was limiting further growth.

The Problem

Successful programs had led to increased public interest and enrollments; however, existing administrative systems could not support expansion, and financial constraints prevented any additional spending.   

The Solution

Create efficiencies to increase capacity without increasing the budget.

Implementation

I examined membership operations and developed revised procedures, assessed database needs and identified an affordable system to automate manual tasks, and supervised the start-up of new and improved constituent relations management.

Results

Capacity was dramatically increased through efficiencies created by streamlined procedures and a more robust database system, while the reduction of labor, materials, and other costs made the improvements budget-neutral.

 

PROFESSIONAL SERVICES FIRM

Revenues were growing but profits were not.

The Problem

Revenue growth had come from a substantial increase in the number of clients, which then required hiring more staff, and therefore increased expenses.  However, because these new clients were using only the minimal, least-profitable services, net income wasn’t improving. 

The Solution

Change the strategic direction to focus on marketing the most profitable services to the most profitable kind of clients.

Implementation

I evaluated the margins of each practice area and produced a profile of the firm’s most profitable services and clients.  I then helped develop specific activities to upgrade existing customers and to reach new prospects with the highest profit potential.

Results

Net profits grew as the customer base shifted, from an excessive number of small clients producing minimal profit, to a more efficient number of larger clients using higher-profit services.

 

 

“Eitan has carried out several projects for GreenFaith.  He did a fantastic, thorough job in each of these areas, helped us develop new capacity as an organization, and was a genuine pleasure to work with. I'd recommend him very highly.”

The Reverend Fletcher Harper

Executive Director

GreenFaith – Interfaith Partners for the Environment

 

“We retained Eitan to shepherd much of the nuts and bolts work associated with a new business line. We found him to be knowledgeable, straightforward, honest, efficient and reasonably priced. He made us comfortable that we could rely on him while focusing on our product and customers.”

Jeff Ellentuck
CEO, Waveleap Communications